29.1 Understanding The Purpose of Music Videos

In this report I will be talking about the purpose of music videos. I will explore why people watch music videos and how they have developed within streaming. 

The purpose of a music video is to sell the song and to let you remember it. Also, it gives the listener a better understanding of the song if you are able to see the narrative through a video. The main purpose of music video is to entertain the audiences by showing if the skills they have. So, if a song writer can also sing and dance they will most likely include this into the video. It is also to encourage people to buy the CD’s and DVD’s after seeing the music video and enjoying the song. Creating a memorable visual for the song increases its chances to sell, shops that do this are HMV, Amazon, and other retailers.
Queens Bohemian Rhapsody is generally regarded as the first “music video”. At the time, Queen were about to embark on a long UK tour, but wanted the song to be played on television shows, in particular Top of The Pops. As the Beatles and Procol Harum among others had done in the 1960’s with short films of their singles, Queen chose to film a performance of the song, which due to the complexity of the track was a wise idea.The popularity of music videos really started to increase in the 80s, MTV launched in 1981. The first music video played on it was ‘Video killed the radio star’ by The Buggles. Having a music video meant you had a way to ensure your music was heard all over the world. The majority of videos produced were British acts, which is why in the 80s, there was an increasing number of British acts in the American Charts. Which is a perfect example of the importance and impact of music videos.Top of the Pops is a music chart TV show made by the BBC, it’s the longest-running pop music show in Britain. The format was simple and effective and remains surprisingly popular, many other shows have mimicked it’s format.  It was first brought to the screens of the nation on New Year’s Day 1964 and was presented by Jimmy Saville.  



The show was all filmed live, shockingly all the acts were actually miming their songs! The first edition features amazing, popular acts like the Beatles, Dusty Springfield and The Rolling Stones.  The 1970s were when the show’s viewing figures were at an all time high, with 15 million people tuning in. `
The show’s growing reliance on pre-recorded material that began in the late 80s lead to decreasing viewing numbers. The programme ran on TV until 2006 and then moved to the airwaves as a radio show, hosted by Tony Blackburn. The plummeting single sales, Youtube and Music Channels killed Top of the Pops because the public became familiar with ‘in demand’ and free music.  

To conclude, music videos now days are really important because it is a next level into an Artists music career, another way to get their music across to the audience. In the 1970’s music videos weren’t as important than they are now in the 21^stcentury, this is why I understand the purpose of music videos. A music video is a message to the audience, entertain and the main purpose of a music video is to promote brands. But it’s mainly to promote the track. Music videos provide the ideal opportunity for experimenting with visual moving imagery allowing learners to use their creative imagination the maximum and to apply technical skills which have been developed in other units.

Analytical Approaches

These are the different types of analytical approaches to analysing that you could use:

Content Analysis

Content analysis is a systematic method used to turn items into content categories. This method follows explicit rules of coding, and enables large quantities of data to be categorized with relative ease. Content analysis offers a quick, broad overview of data sets, and as such can be used to support other more detailed methods of textual analysis.

Evaluative Assertion Analysis

This approach, based on work in the 1950s by the psycholinguist Charles Osgood, attempts to map texts and their object referents by reducing them to fairly unequivocal evaluative statements. EAA was later developed using Computer-Assisted Evaluative Text Analysis.

Frame Analysis

Frame analysis looks for key themes within a text, and shows how cultural themes shape our understanding of events. In studies of the media, frame analysis shows how aspects of the language and structure of news items emphasize certain aspects.

Discourse Analysis

Discourse Analysis examines how the social world is constituted through discourse. Within DA there are various distinct traditions including conversation analysis and ethnomethodology; sociolinguistics; discursive psychology; critical discourse analysis; Bakhtinian research; and Foucauldian research.

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Charlie and the Chocolate Factory- Film Analysis

The movie "Charlie and the Chocolate Factory" is mostly about Charlie, instead of the original 1971 film “Willy Wonka and the Chocolate Factory”. Young Charlie Bucket is so charming and excitable, and comes from such an eccentric and unpredictable household, that the wonders inside the chocolate factory are no more amusing than everyday life at the Bucket residence.

We've got two major settings in this film and they couldn't be more contrasting from each other The world outside the factory is a greedy, cold, unfair place. Charlie's family struggles just to get by while families like the Salts can afford to buy whatever they want, whenever they want.

Whereas inside the factory, there are so many different places and rooms to go to that not even the richest person would quite know where to start. The factory is even more fantastic than anyone ever could have possibly imagined. It makes the outside world look even more awful than it had already seemed. 

My opinion on this film is that at a young age watching it you just feel warm and excited by the new approaches and event that’s come with watching this film. However watching it from an age where you start to properly look at the plot pf the story you realise that there is a much darker side to this film that you didn’t notice the first time around. This makes me feel quite uneasy when watching it because it gives me a view on this film that I hadn’t realised before.                                                                                                                                                 

Under The Skin - Analysis

Under the skin.

The film "under the skin" is a science fiction based film, it was first made in 2013 and is mainly focused on the female protagonist all the way through who is played by Scarlett Johansson. Under the skin is supposed to make the audience confused and it doesnt give the answers to the questions your asking.

The first half of the film is made up almost entirely of the Female,driving around and picking up guys who she is careful to determine will not be missed. She then takes them to a house under the pretext of seduction. They are led into a room where she slowly undresses as she walks backwards. They walk toward her, but slowly sink into the floor where they eventually caught in a kind of gel. This is all done without emotion not even a hint of sadness.

However, half way through the film she comes across a man who has facial deformities. She starts off as normal, convincing him to get into her car, leading him on saying all the right things to make him think they are going to have sex. Although when they actually get to the house you can see a clear difference in the connection between them. They are Physically closer together and this is the one scene where she is completely naked with one of the men. She lets him off and is clearly scared by the experienced she has with him. 

After this interaction with this deformed man. She tries to be like a normal human and do what normal people do. Such as eating, drinking and having sex. this part of the film is the first time she ever does any of these. Ultimately no matter how hard she tried she was not able to do them, and this ended pretty badly for her, as we finally get to see what is under the skin.